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As the name suggests, Viral Marketing is something that spreads for example an idea. Say you download a free PDF and than sent it to thousand of your friends, they liked it sand each sent it to thousand others. Now,  that’s just viral. Like virues viral marketing strategies have the ability to spread from thousands to millions. It’s that which is mainly refered to as ‘word-of-mouth’ or a buzz. One big example of viral marketing is Hotmail.com.

According to the experts the basic element of this sort of markting is ‘built in’ i.e. like the built in camera on the handsets. After the first camera mobile everyone wanted to buy a mobile with camera. So what you need to do is create a product that spreads because you designed it that way. What companies need is a plan. ‘Viral’ is not the hard part, ‘marketing’ to actually producee something of value using viral marketing definitely is.

The fact remains that some ideas spread a lot more than the others and some strategies are more effective than the rest. Though given below are the most effective marketing strategies that marketing agencies can use to help obtain better results.